How To Build Trust With your Site Visitors
(and it pays in the long run)
According to leading brands, trust is built through three primary channels: your website, customer service and company transparency.
Prospects turn to your website when they are looking for businesses like yours. They want to trust you, so it’s important that your web presence is trustworthy and engaging.
Your website can be the first stop of many people who may potentially become clients or customers in the future! It’s crucial that these individuals find out whether or not your business is trustworthy.
They do it by visiting websites, by reading and trusting high-quality content such as rich content, clear images/videos, easy navigation between pages etc.
It is up to you to make your website trustworthy. Remember that it’s the little details, like how simple and clean your site looks and to make sure none of your content seems suspicious or untrustworthy.
Congratulations on creating a website that shows your business is trustworthy! Here are some tips to ensure you’re doing all you can to maintain that credibility and trust forever
Ensure the website is secure and using SSL
This means that when a user goes to the specified website, they will see https://www in their browser window rather than just http://www
The latter may not be encrypted for security purposes which could lead to potential problems such as sensitive information being intercepted by third parties. The hackers may take control of data on both ends with no encryption present between them. This is especially true in the case of E-commerce websites.
The presence of https is crucial to search engine optimization (SEO) because it’s an important ranking factor
When used with SEO keywords in URLs for pages within a site along with other factors such as page rank and link equity from relevant websites then this helps Google determine which web pages are most valuable when someone searches something specific.
Use high-quality real or stock images
Visuals are an important element for building trust. Images, when high quality and relevant to the topic you’re writing about can make your content more engaging as well as help users better understand what it is that you want them to know or do with the knowledge they have gained from reading your article.
Visuals are an important element in building trust because it helps readers engage better with written material through images that could be used creatively depending on how one wants their audience’s attention captured.
High-resolution images are preferred on E-commerce websites because they’re engaging and improve user experience. They can also lead to increased conversions, making it worth the investment for businesses to use high-resolution photos on their e-commerce sites.
Build trust with your site visitors by avoiding jargon in your website copy
If you want your website to appeal and connect with its intended audience, use words that they understand. Colloquialisms and jargon might sound good in a boardroom meeting but may not fit perfectly on your company’s homepage or other pages. This is why it’s important for copywriters to avoid colloquialisms when writing about their products or services online so as to establish authority rather than come across as unprofessional.</>
If you are trying to portray yourself as an expert by having professional-sounding language on your site, using vocabulary people don’t typically associate with experts can be counterproductive.
Consistent branding and message
It is important to have a consistent brand and message. A clear identity will help your company’s reputation while also helping you forge relationships with clients that trust in the quality of what you offer them. Based upon their positive brand experiences up until this point will lead to more sales. Once they are convinced, they don’t need approval from someone else about who or what it is that serves them best.
It is incredibly important for companies today. Nowadays customers expect consistency. An established image helps build rapport between customers and a business before anything even gets started out the gate! Trustworthiness makes everything easier, especially when there are so many options nowadays where consumers could possibly go somewhere else if things aren’t going well—and brands want people coming back over again instead!
Show some testimonials/Customer Reviews
Testimonials and case studies are a great way to promote your product or service and also increase credibility and trustworthiness. Online Reviews really matter for your business.
For example, you can add testimonials from satisfied users who have shared their experience with the social media world by posting them on Google+, Twitter, Facebook pages etc.
You could also create videos that show how others use the product in real-life situations. A good idea is to include these types of images/video samples along with any other marketing material such as advertisements and website content so potential customers know exactly what they’re buying into before making a purchase decision.
At this age, people trust what other buyers say. A positive review can give a boost to your sales and a few negative reviews can put you in trouble.
A negative review is not the end of the world. Always try to politely answer the negative review. Tell them your story, your side. A customer may have received his product late and he may have given a 3-star rating to you. If the delivery got delayed due to logistics issues, try to pacify them by showing them a real picture. People understand your viewpoint provided you are ready to share.
Show certifications and awards
To earn trust, a website can showcase industry partners and relevant accreditations. If your business has been featured on reputable third-party websites, there will be opportunities to show this with logos related to best practices.
Certain businesses get a lot of sales by showing logos from organizations like BBB, Trusted Shops works very well. It shows you are a trusted brand in the field of services or products. At the same time Seals from Godaddy, McAfee, Norton shows that your website is safe and can be trusted.
You can build trust with your site visitors by displaying badges such as logos of companies that recommend you and organizations that you belong to bring them to the foreground so your visitors can feel more confident.
Try to educate & avoid cold selling
Rather than selling to your customers, try educating them. Educating people on what you have is a much better way of getting sales as it will build good relationships with the potential buyers and they are more likely to come back for future purchases. It is one of the sure-shot ways to build trust with your site visitors.
Today, educational content is more advantageous than promotional because it increases user engagement. Websites are hubs that should be filled with resources for your target audience to learn about a given topic – you will build huge trust through the process.
Showcase your social media pages/followers
If you have a lot of followers on social media, then it’s important to display your links and follower counts.
If people follow you, they want to know how many other people are following as well so that they can be reassured about the legitimacy of whatever service or product is being offered.
Create an impressive About Us page
Your about us page is the actual face of your organisation. Never create a dull and boring about us page.
Your website’s About Page is where you can share who you are and what your mission or purpose is. It helps visitors trust that there’s a real person behind the site, which builds up their confidence in visiting it.
The first place readers will check to learn more about both of these things while they read through an About page would be its description and any pictures given on top of this section so make sure everything here matters!
Make it different and educative.
To conclude, there are several ways to boost your credibility when building a website. This includes incorporating all these elements in order to build trust with visitors! You’ll have some upfront work but it will be worth the effort because our tips can last for years on end once set up properly.
P.S. Further Reading…