How Digital Marketing will help you in building your brand?
Using technology businesses can connect with their customers and in this new age, it is a golden opportunity for businesses.
Different Digital marketing channels have provided these opportunities, and this has given the business owners the chance to reach more people than ever before while also making their messages relevant in different contexts across cultures.
It became possible by using digital media channels like social networks or search engines which provide many benefits including instant messaging capabilities and analytics data about users behavior.
These advantages are why it’s essential for companies who want success, not just locally but globally as well, to use strategies by targeting national and international audiences so they can make sure their message resonates with the customers.
Digital marketing can be a great source to build your brand, and there are plenty of ways you can do it. By using Digitial Marketing, you will be able to tap different areas and data associated with it and then churn it to get valuable insights.
Digital Marketing will provide answers and help in the following areas:
1. Mark your prospective customers
One of the most important things to do when starting a business is finding your customers. It’s necessary for you to know who they are, where they go online, what they like and don’t so that you can make them happy with your products or services.
By understanding who your customer base is, it will be easier to tailor their needs but also find new markets in which there may exist untapped potentials among other demographics not yet served by entrepreneurs such as yourself!
Digital Analytics is the best source to know all these details. You can easily find Demographic details of your ideal customers, where they hang out, their likes and dislikes, their spending habits etc. Digital Analytics using Google and Facebook Analytics will provide a solid source of information that can be utilized to run targeted ads or remarketing ads.
2. Find the leads and convert them into paying customers
Nowadays, the best way to sell anything is through personalization. A salesperson who knows someone’s name and the perfect offer/gift for them can make a sale in seconds; that same person would have much more difficult if they didn’t know their customer’s interests, needs or desires intimately.
The future of digital marketing lies not only with social media but also with micro-targeting your ideal customer using analytical tools like Google Analytics and other data points available on Facebook Ads Manager which allow you to place ads based on age range, location, gender preferences etc.,
You might think this sounds creepy at first because it means we’re being watched constantly by the marketers.
That is why engagement on social media platforms like Facebook can be so effective for customer acquisition–the more people who engage with a business page about its product offerings through likes, shares etc. or watches or like the videos fall under the Warm customer category. These are the kind of leads that can convert into customers with more effort.
3. Create educative content to resolve your customer’s pain points
An eye-opening survey of 100,000 customers revealed that the customer’s pain points are not only a result of their current problem but also by how they were treated/educated by online websites.
The key to successfully resolving these issues is in creating content that educates your audience and brings them through each step needed for resolution on their own terms.
By educating them about what steps will help resolve the issue at hand you allow them more control.
Using Digital Marketing Channels especially Content Marketing (using your blog, posting on social media or posting on sites like Quora, Reddit) you provide answers to your customer’s pain points.
Content marketing will help you build trust between you and your customers.
4. Leverage the power of SEO for a long term benefit
You may be wondering how you can get customers to find your website, engage and buy or initiate a conversation?
The answer is SEO, which has been a crucial part of the online marketing world for years now.
Research has shown that organic results are more trusted and referred to than advertised links. Organic rankings produce better quality, less spammy search engine data as compared to ads on pages 1-3 of a Google search result page with the same keyword phrase.
With numerous studies showing how much people trust organic listings over advertisements, it’s no wonder why online advertisers also put so
much effort into ranking well in search engines like Google for their targeted keywords or phrases.
5. Search Engine Marketing (SEM)
Both Search Engine Optimization and Search Engine Marketing (PPC ads) work together to create wonder.
For a new website and in order to drive instant traffic running ads is one of the best options. It might be through Google/Facebook/Pinterest depending upon where your customers can be found.
SEO also do the same but it takes time to start appearing on SERPs. How much time? Depends upon the efforts being done by you and your team but they will pay you in the long run.
Ads provide instant visibility to your brand. Facebook Ads doesn’t are easy on the pocket and you can drive targeted traffic to your website based upon broad/custom audiences.
Moreover, for an e-commerce store, it is always said that “Money lies in Remarketing”. Because not every visitor will turn into a customer. So, using Remarketing ads you can follow them wherever they go.
Your brand must be visible to a person 7-8 times before he makes up his mind and becomes your customer. Remarketing/Retargeting helps in that.
6. Tap the power of Social Media to get found and sell online
Love it or hate it, social media is here to stay. Many brands are simply killing it by using the easy reach, popularity and advertisement platforms provided by Facebook, Linked In, Pinterest etc.
Among these multiple social media channels, Facebook comes on the top. It is as popular among advertisers as Google is.
By posting regularly, you can create brand awareness, touch the pain points of your customers and educate them every single day. You can directly answer the queries of your prospective customers, show them the social proof to make them comfortable so that they can do business with you confidently.
Your Facebook friends might be the best salespeople you never knew about. This is because companies are getting creative by targeting specific demographics and interests on social media channels like Facebook, which has made it one of the most popular ways to sell products to consumers all around the world.
7. Analyze the data to get meaningful insights about your visitors
Data Is the New Oil of the Digital Economy
What are your customers looking for in a product or service and how they are interacting with your website? You’ll find the answer if you know how they search. There’s data about their preferences, and it can be used to understand what people expect from brands like yours.
Tools like Google Tag Manager, Google Analytics, Facebook Pixel and Facebook Analytics provide deeper insights into the data. By checking the Demographic data you can learn who is your actual visitors are, what is their age group and what are they searching for. It helps you understand their behaviour.
You can see which pages of your site they are hitting the most and where they are leaving without any action.
Such data is insanely useful in creating Sales funnels so that you can try to push your leads through the funnel, study where they leave and how they convert. This deep analysis of data will help close the leaking points in your funnel so that more people convert.